• University’s President Juan Manuel Zolezzi, in collaboration with other renowned leaders who studied at this institution (Escuela de Artes y Oficios (EAO); Universidad Técnica del Estado (UTE), Universidad de Santiago), is inviting professionals to register themselves in the website http://www.usachpais.cl through a campaign that includes social networks. In this way, the University will be able to identify the most demanded areas of the world of work; foster a spirit of loyalty among former students and enhance the sense of belonging at the University; and get accurate information on the fields where they are contributing to real Chile.

Based on the premise that all ways of contributing to real Chile are valuable, the University seeks to know the fields where former students are working and the way how the institution’s hallmark still characterizes their professional work with values like integration, participation and public service.

The advertisements are being broadcasted on the media, including social networks, and they show the University’s President Juan Manuel Zolezzi inviting this big network of alumni of this University, or its preceding institutions, to be part of this project. As a former student of the Electrical Civil Engineering program at UTE, he is a nationwide renowned leader in the higher education field, after heading the CUECH (Consorcio de Universidades Estatales de Chile) and as the current Vice-president of the CRUCH (Consejo de Rectores de las Universidades Chilenas), which brings together the 25 universities of the Presidents’ Council.

Contributing to the country

The campaign includes an audiovisual advertisement which shows, besides President Zolezzi, the contribution of Juan Carlos Avendaño, Mechanical Engineering Technician, current General Manager of Codelco’s Chuquicamata Division; Marcela González, Industrial Civil Engineer, executive director of the X South America Games, Santiago 2014; and Héctor Alarcón, Physics Engineer, leader of the ALMA Project’s operators group.

By means of an agreement favorable to the institution, the advertisement has been scheduled on air at different times on Televisión Nacional de Chile, while the campaign on radios has been on air in all programs on Radio Universidad de Santiago (94.5 FM and 124 AM) and in two programs on Radio Cooperativa (93.3 FM). An advertisement was also included in the national circulation newspaper La Tercera and in the magazine Ingenieros del Cobre.

Alumni interested in being part of this project have to enter the website www.usachpais.cl and click the “Formulario de Registro” tab (Registration Form). Once there, they only need to fill out the fields related to personal information (name and ID number); profession (program studied, current place of work and position); name of the faculty to which they belong. Finally they have to write a short description of their professional career.

This part is the first stage of a campaign that intends to highlight the institution’s hallmark and legacy in thousands of professionals who collaborate with their daily work in developing our country, from different fields and in different functions.

Translated by Marcela Contreras