Belén Fuentes Bocaz

Academic Advances "Analectic Design," an Emerging, Inclusive Discipline

Dr. Ximena Rosselló Zeldis, Head of the Visual Communication Design program, recently earned her Doctorate in American Studies with highest honors. Her thesis, “Universal Design from the South: A path toward the liberation of people with functional diversity,” not only initiates a critical debate on Universal Design application in Latin America but also introduces Analectic Design—an emerging concept seeking deeply human and contextualized inclusion in the discipline.

Advertising Students Win Second Place in National Research Competition

Third-year Advertising students, Javiera Bonomo and Victoria Guzmán, secured second place in the inaugural Chilean edition of the Research Got Talent competition. Organized by the Chilean Association of Market Researchers (AIM), this contest selects the country's representatives for the global version. The students' proposal from the Faculty of Technology’s Department of Advertising and Image (DPI) was officially recognized as one of the day's most outstanding.